PIM Software – An Overview
The process of Product Information Management, often abbreviated as PIM, is that of aggregating and overseeing the various factors and information relating to the sale and marketing of a given product. A frequent weakness in the product life of manufacturing to distribution and finally to retail and the consumer is the loss and distortion of data along the way. Accurate and accessible product data is like energy in how it enables and facilitates the production cycle and like energy it is easy for bits and pieces to be lost with every change of hands in a process. To that end, Product Information Management software (PIM software) acts as a catalyst for centralizing data and making it accessible on a large scale to manufacturers. PIM software can be vital to the flow and organization of a company; that being said the software is not on its own a panacea to the issues of a content dense business. A thorough knowledge of one’s data and what therein is truly vital is a necessity. Different branches of operation and output channels demand different levels and types of information output. A well utilized and well assembled PIM software services all of this in a streamlined and accessible way.
There are many PIM software products on the market, include IT Helps PIM offering (Universal Product Manager). However, while there are plenty of functional differences between these and indeed any two products you could examine, what is key when examining the strengths of the systems is what is truly similar. Both of the aforementioned products have charted a specific design path to what is now becoming ever more important, the push for distribution of information and the consistent updating of information in the manufacturing process. The market and how consumers interact with it grows different and increasingly digital in the world we live in. Often businesses will have to contend with a digital consumer base and therefore provide any and all layers of relevant information to the consumer as well as the working peer. Hence, the sheer amount of data needed to be processed and kept relevant is constantly something to contend with. Modern PIM software extends beyond simple organization and is rather made to combat all of these potential snags in the development flow. Good bookkeeping between the supplier, the distributor, and ultimately the consumer is imperative to establishing brand and driving sales. The problem facing business these days, however, lies in the increasing number of avenues in which the consumer can meet and interact with the product.
The internet has placed the consumer constantly walking the line between quick, simple, exposure and complete oversaturation of content. In a market such as this it is imperative that one’s data management and distribution be at the forefront of the planning process. Furthermore, this is not simply a new phase in the market to adjust to, but rather a step in what is undoubtably a larger metamorphosis towards web enhanced life. The Internet of Things poses a reality in which PIM software only grows to be more invaluable, as more and more potential consumer access points to your product develop. Already one of the mor uses of PIM software is its ability to manage data over different output channels. Managing a web page, a mobile page, and keeping records accurate and up to date is already a task worthy of software assistance. The Internet of Things stands to offer even more means of experiencing the market and this is where strong organization becomes a necessity. The more ways one can find and make judgements on a product the larger room there is for error and irrelevancy to sink sales.
All this being said it is important to remember that PIM software effects and shapes the experience of both worker and customer. Accurate and consistent data on the part of the manufacturer leads to consistent and informed branding for the consumer. The ability for a customer to make informed decisions on any given access channel is key when establishing the brand. Sales increase when the consumer has all of the information they need available to them. Keeping this the case on all avenues of purchase is a tremendous asset to sales and indeed is where the PIM proves most useful.
It can not be assumed, however, that the employment of a PIM or other such organizer is a simple endeavor. As highlighted by Consumer Goods, it is very much possible for companies to improperly or inefficiently use a PIM software in such a way that record keeping becomes laborious and costly. The benefits of employing a PIM are numerous, but it is just that: an employee, an arm of the operation that requires its own attention. Ultimately PIM software is a part of the 21st century solution, not the answer itself. Companies like IT Helps go far to smooth out the process of distribution and keep records up to date, but they require regular the input and maintenance on the part of the individual to keep up. Consumer Goods stated the most common flaw in the product managing design of a company is the lack of familiarity with their own data. What needs to be filed where and therein what is most important is what establishes the brand and unless the ones behind the screen know what these things are the PIM could never hope to convey this to the consumer. These kinds of things need to be constructed with care and beyond that maintained by a informed staff in order to keep things afloat. It takes that level of organization and commitment on the part of the staff in order to create and organized environment for the consumer.
Used correctly, everyone involved with a product at every level of its production and distribution can operate smoothly under the same knowledge, and the consumer can find any and all relevant information concerning it on every channel and means they can find. This requires work, but is ultimately–especially in our ever changing world–something worth fighting for. PIM is to this end a building block in the construction of a solid and organized business, but one that can be the cornerstone if only employed correct.